Join our live webinar on genomic selection for heat stress tolerance
2026-05-04 12:19
Cooling your barn to 25°C still leaves your Holsteins under heat stress.
That's the ceiling for most operations. At 45°C and higher outside, no fan or sprinkler fully protects a high-producing cow. The result: significant milk losses during peak heat events, fertility drops, and production costs that quietly compound every summer.
Cooling manages the symptoms. Genetics addresses the cause.
Genomic selection for heat tolerance is heritable and cumulative - once bred into your herd, the gain carries forward with every generation. No retrofitting, no seasonal spend, no ceiling tied to ambient temperature.
On May 21, Breedi with the support of Eurofins Genomics are hosting a free live webinar with two of the world's leading scientists on this topic:
🔬 Prof. Ben Hayes, The University of Queensland - co-developer of the Australian genomic breeding value for heat stress tolerance
🔬 Prof. Francisco Penagaricano, University of Wisconsin-Madison - develops genomic prediction and gene mapping methods for sustainability traits in dairy cattle, including heat tolerance, feed efficiency, and resilience
They'll present the science, debate the hard questions, and answer yours live.
📅 Thursday, May 21, 2026 🕒 2:00 PM Gulf / 12:00 PM CET / 7:00 AM São Paulo 💻 Free Zoom Live Webinar · Recording available to everyone who signed up